By Dian Hasan | February 14, 2009
Every major brand on the global stage comes with a story as illustrious as the journey it took to where it is today. Brands evolve and go through different stages. Just like people, brands are born, learn to crawl, take baby steps, go through stages of growing pains, and mature. Along the way some brands perish, re-emerge, re-incarnate into something completely new… while some others simply continue to sail through… going from strength to strength.
Here’s an interesting fact behind the brand journey of BMW, the inventors of the now famous tagline “The Ultimate Driving Machine”.
Bayerische Motoren Werke (BMW) was founded in 1916 in Munich, the capital of Bavaria. BMW’s famous logo made its first appearance on a 1929 Dixi. A remarkably simple symbol; silver lettering on a circular black band with four equal segments of solid blue and white – an homage to the colors of Bavaria. The origins trace back to World War I, when the Bavarian Luftwaffe flew planes painted in Bavarian colors, affording the pilot a view through his propeller of blue and white segments.
This inspired the stylized design into one of the world’s most recognizable brand logos. The consistency is legendary, with only minor touches over the years. BMW is On-Code with the smart, clean-cut, upscale and sporty image that is portrayed through the precision-engineered cars and motorcycles.
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